More than 25 mothers in the Olney-Ashton area recently took their little ones to a photo shoot to celebrate and promote a local business that’s gaining national traction.
Teething Bling products, developed by Ashton mother Amy Maurer Creel, are now available in Target stores nationwide.
The “teethable” necklaces and bracelets are made of a soft, flexible silicone, the same material used in coated infant feeding spoons.
Creel came up with the idea in 2005, after her infant daughter pulled on her strand of pearls while at church, breaking the necklace and sending pearls bouncing throughout the pews. Her “aha moment” led to the launch of what’s now a million-dollar company.
Products come in a variety of designs including jewel tones, NFL colors, shimmering colors and whimsical designs. Necklaces, which feature a breakaway safety cord, sell for about $20.
The company has sold about 200,000 units, and Creel is hoping for 40,000 to be sold at Target.
Creel rounded local mothers and babies for the photos, which were taken in her Ashton home and will be used for promotion in Target stores.
The babies ranged in age from 3 to 18 months, and the mothers were all given free makeovers, courtesy of Silver Spring stylist Kim Reyes.
“This community has supported my business since the beginning, so I wanted to keep the shoot local, as a way to say thank you to all the moms who believed in me,” she said.
Creel is scheduled to appear this month on the Steve Harvey television talk show’s “Mystery Millionaire” segment. The air date has not been released.