Style guru Stacy London knows fashion. But for the “What Not To Wear” television show host, there is a lot more to putting together a good look than just purchasing what is “in.”
“Style for me is not about being trendy, it really is about self-knowledge,” London says. “You really have to understand your body, you have to understand its shape, you have to understand your age. You have to be able to accept all of the realities of your life.”
London will help women craft their perfect look when she makes a special appearance at the Westfield Montgomery mall on Saturday from 12 p.m. to 2 p.m. and 3 p.m. to 5 p.m. Shoppers who spend $100 at the mall’s retailers between March 31 and Saturday will get to have their photo taken with London, receive a signed copy of Westfield Style magazine and go home with a free mini clutch.
But without spending a penny, guests can receive a free fashion consultation with stylists from London’s company Style for Hire and a makeup consultation at the Westfield Beauty Bar. These events are part of the Westfield Style Tour and will also be held Sunday, and April 21-22.
“It’s sort of like being in your dream closet with really knowledgeable, fabulous stylists, including myself, there to tell you exactly what is going to work for you and why,” says London, who is also the creative director of Westfield Style.
The host of TLC’s “What Not To Wear” and frequent contributor on NBC’s “Today Show,” London specializes in helping people out of their style slumps. Often women get overwhelmed by their options when they are shopping, London says, so a good first step is to set parameters to define what to look for — such as clothes that are flattering on their body type, work with their profession or lifestyle, and fit in their budget.
“You need to define how style is going to fit into your life and then go about creating that style step by step,” she says.
This spring, trends to watch out for include “prim and proper” looks such as sheath dresses and peplum tops, as well as floral prints and neon colors, London says. When she presents new trends however, she likes to do so in a way that is easily digestible to the average person and allows them to incorporate new styles into their existing wardrobe.
“You don’t have to wear neon head to toe,” London says. “You can get a great sandal that’s nude that is trimmed in a neon pink and easily put that into your wardrobe so it mixes with clothes you already own and yet gives you the modernity of a current trend.”
Trends come and go, so having some classic closet staples is essential for every woman. London suggests investing in good daytime dresses and suits because they are simple ready-to-wear outfits. Denim that is flattering is also vital, and she suggests buying two pairs of the same jeans if they fit well.
Experimenting with “completer pieces” can also be a good way to try out trends without fully investing in them, London says. These pieces include cardigans, blazer jackets, scarves and necklaces, and always should be used to round out an outfit and make it look complete and intentional.
“If you really want to experiment with anything that feels really trendy but it doesn’t really fit your lifestyle or it doesn’t really fit the basics that you have in your wardrobe — do an accessory,” she says. “A shoe, a bag, a scarf — Anything that speaks to the trend but that doesn’t feel like you’ve eaten the trend whole hog.”
Stacy London will appear from 12-2 p.m. and 3-5 p.m. Saturday at the Westfield Montgomery mall, 7101 Democracy Blvd., Bethesda. For details on how to meet Stacy London and for more information about the Westfield Style tour, visit www.westfield.com/montgomery.