Terry Forde spent part of his childhood in a hospital for health reasons, so he decided early on he wanted to work in one.
But Forde never wanted to be a doctor.
Forde’s father was a businessman who owned two service stations. While growing up, Forde worked for the family business and as a high school volunteer for a Seventh-day Adventist Church hospital in Kansas City, Kan.
“I was always more interested in the business side,” he said.
He took business courses throughout college, always with the intention to work at hospitals.
“It was a field I thought I could make a difference,” Forde said.
Forde recently joined Adventist HealthCare of Rockville as its executive vice president and COO, overseeing its Maryland hospitals and other facilities.
“I like to lead through values — respect, integrity, spirituality, excellence,” he said. “As a leader, it’s important to have these values.”
Forde previously was president of Parker (Colo.) Adventist Hospital, part of Centura Health, a religious organization jointly operated by Roman Catholic and Adventist health care initiatives and the largest health care system in Colorado.
Forde held a variety of positions with Centura, including COO and CFO at Porter Adventist Hospital.
Forde was credited with the successful completion of several projects, including the $100 million renovation and expansion of Porter Adventist.
He joins Adventist HealthCare at a time when it seeks state approval to build a new Washington Adventist Hospital campus at White Oak, relocating the facility from Takoma Park. The Shady Grove Adventist Emergency Center in Germantown also faces potential competition from a planned new hospital in Germantown by Silver Spring’s Holy Cross Hospital.
“Terry has a track record of engaging employees and physicians to deliver world-class clinical care, patient experience and financial performance,” William G. Robertson, president and CEO of Adventist HealthCare, said in a statement. “I believe he will play an important role in creating synergy among the Maryland-based Adventist HealthCare entities necessary to help better serve our communities.“
Forde said he has known Robertson for years and looks forward to joining Adventist HealthCare’s executive team.
“It’s a fine environment to be a part of,” he said.
Hospitals are seeking to do their part to rein in health care costs by eliminating duplication of services and using information technology to provide better care, Forde said.
Adventist HealthCare also is focused on providing primary care service, with the goals of improving health care and reducing costs, he said.
Adventist HealthCare operates five hospitals, including Washington Adventist in Takoma Park and Shady Grove Adventist in Rockville, plus a home health agency, physician practices and other health-related services.
Forde, who lists mountain biking, hiking, skiing and golfing as his hobbies, said focusing on preventive care, and encourage people to eat more healthfully and exercise more, also will help reduce health care costs and improve their quality of life.
Forde also will focus on the financial health of Adventist HealthCare. The organization was listed as having a Baa2 rating with a stable future outlook from investor services company Moody’s, but Forde said he wants to improve the financial picture so that the organization secures an A bond rating.
Forde lives in Silver Spring with his wife, Marijane, and their three children, ages 14, 11, and 8.